visual merchandising

Visual merchandising can be as simple as a well-composed grouping of products and props on a shelf or counter, or as complex as a store-wide schematic indicating the exact location for every SKU in a shop’s inventory. It can range from creating a thematic window display to pulling together the look of a store with a combination of props, graphics, signage, etc. It can be as easy as changing an accent color to suit the season or as thorough as changing the layout of the environment to suggest newness. My many years of experience in this field allow me to quickly evaluate the client’s needs, whatever the scope of the project.

Illustration of store-in-store for Smith & Hawken

visual merchandising | point-of-purchase merchandising variations

Image of visual merchandising solution created by dan melvine

visual merchandising | multi-channel resource center

Image of visual merchandising by dan melvin: a wooden shadow box fixture design containing a variety of teas.

visual merchandising | loose tea shadow box