Solstice, a chain of sunglass boutiques, wanted to take a fresh look at its visual merchandising, graphics and signage systems.  In collaboration with upper management and field representatives, 

  • I developed a signage hierarchy that allowed for easier brand recognition and delineation between lifestyle classifications while also creating dedicated zones for promotional and seasonal messages
  • I designed and had manufactured visual elements such as fabric banners and transparencies  that conveyed seasonal ambience while also offering a menu of brand names and further reinforcing distinct classifications within the stores;
  • I compiled guidelines explaining the use and maintenance of various visual elements (risers, signholders, props and hardware) in an easily read and easily updated manual, for the store associates’ reference.
Image of Solstice sunglasses store featuring environmental design by dan melvin

visual merchandising and graphic design | flagship store in San Francisco