fixture design

The classic phrase about allowing merchandise to be the hero comes to mind when designing any retail fixture. The product offering should be the focus here, with the fixture serving to enhance that offering through appropriate use of colors, materials, signage, hardware and technology, to present that product in the best possible way.

Illustration of fixture design by dan melvin

fixture design | modular custom fixture system

Illustration of a Nina Ricci by DFS fixture design by dan melvin

fixture design | promotional fixture

Image of a Peet's coffee display fixture designed by dan melvin

fixture design | pre-packaged coffee display