culmeta

This start-up enterprise developed a line of bamboo kitchen products (e.g., cutting boards, wine racks) that was to be offered in upper-end culinary and housewares stores. The owner looked to me to:

  • Create a stand-alone floor fixture that would present the product line in a clean and easily understood manner, while also reinforcing the brand’s logo and colors;
  • Develop a branded shelf system that could work with the store’s universal shelving system (e.g., Metro, Lozier) while still conveying the culmeta brand attributes;
  • Design a trade-show booth for use at culinary and gift markets (e.g., AmericasMart) that was lightweight, easy to set up and dismantle and clean and simple in appearance to enhance the product line.
Image of a culmeta retail display featuring brand guidelines created by dan melvin

environmental design | trade show booth